At the transition of summer and autumn, I had the honor of participating in the opening ceremony of classic designing art show of one luxury brand of jewelry, which was held at National Museum of China. Although I had heard a lot about the high-profile standard of the ceremony, it really opened my eyes after I came to see on the spot.

I once thought I could feast my eyes on the astonishing glamour of those Italian designs of jewelry and taste their historical implication. I never expected to find that the brilliance of jewels could be eclipsed by those movie stars, celebrities and fashion trendsetters who were busy with wine and dine. The exhibition hall was arranged around one inconspicuous corner on the second floor. In comparison with the corridor and hall where those wearing formal attires and being busy with socializing gracefully packed, the exhibition hall was a little bit deserted and there were just a few viewers who were bent on appreciating jewelry. The introduction to the exhibited pieces that was printed on the glass cover was written in the small typeface. Under the dim light, it was really difficult for the viewers to read. While observing one fashionable lady beside me who used one hand to cover the neckband of the low-cut dress while the other hand holding a champagne flute and stooped over to make efforts to read, I could not help sighing, how shabby this exhibition was! The opening ceremony should be focused on the presentation of jewelry, designing ideas and historical background, but why should we expect to find the boisterous social gathering here? If the brand wanted to give prominence to its value by inviting high-ranking persons and fashionable celebrities together, why should it wave the big flag of disseminating designing ideas and brand culture and in a high-profile way enter the Museum where is with promoting public education as the purpose, pretending to put people first? Is it not better to organize a fashion party?

The Photos are Selected from Louis Vuitton Voyages at China National Museum andHBOX Exhibition at Today Art Museum in Beijing.