International luxury brands vie with each other in entering Chinese consumption market and embark on the fashion journey in China. In order to brand their good image, world-known brands with the consumption implication frequently join hands with museums that promote the history and culture to present the brand exhibitions, which has caused a big stir. Should the luxury brand exhibitions enter museums?

Louis Vuitton, Channel etc, these world-renowned brands have always been imitated and pursued by others for more than 100 years. They head the fashionable culture and trend of the world, which is the unique phenomenon of modern human culture. Coco Channel, the founder of Channel liberated European women from the trammels of skirts and enabled women to put on trousers to work, live and rode the “little sheep” to shuttle all along streets and lanes like men. The leisure clothes designed by her even promoted the feminist movement. Should it become the memorable milestone in the human civilization? The founder of Ferragamo, the top Italian brand of leather shoes was the cobbler from one poor family. Because of his dream of making the fittest leather shoes, there was the first hand-made leather shoes in the world, which promoted the development of hand-made craft. From the perspective of cultural creation, the designing esthetics, production techniques, the branding and the course of development of these world-renowned brands are worthy of being borrowed and appreciated greatly. What is wrong with putting them into museums and letting more people to study and refer to?

The museums at the national level should have the breadth of embracing all and exhibit those brands that have prominent designing ideas, good-quality production techniques and reshape the history, manage to carry down the enterprise’s culture. It not only presents the characteristic of Chinese cultural tolerance and breaks down traditional museums’ monotonous exhibition of history, but also rights those misunderstood names. As for the NGO, the earning can support the public service exhibition in return, why not?