In this April, Beijing International Film Festival enters his Grade Three like a pupil, and has virtually established a platform in accordance with international criterion in an all-round way. More challenge will exist in the internal quality such as professional standard and relevance of designed events. Film trade talks in the previous two sessions has been updated to film market and ordinary audiences gained a better participation and experience especially in the film show. Tiantan Award is designed for the new competition part. For film professionals, the most important part is market part and the market-orientation is apparently emphasized in this session. In the film market this year, film technology and post special effects are recognized as the main characteristics.

What will take place if we combine Big Data with films? In the seminar Dreams of Films: in Big Data Era, the organizer Zhongze Consulting developed a series of Bid Data products for film industry such as statistics and analyses of daily, weekly, monthly and recorded box office in the history, more than two hundred thousand global films materials, information of 1 million celebrities and hundred thousand agencies in the entertainment circle, comparison of box office with the combined indexes of genre, cinema location, theatre chain and distributors, evaluations of film investment, originality, preliminary show, commercials and preview as well as research on audience target, follow-up investigation on viewers and so on.

“The year 2013 is called the first year of Big Data because quantities of data accumulation have made the interrelation more and more complicated. As for film industry, it will be a key guarantee for sound development to collect and sort out data and make a correct decision and judgment through data analysis. The popularization of Internet occurring at the same time will change the past system layout of film industry or even the whole media. Therefore for Chinese film industry, how to follow era transformation and meet the requirement of industrial development has become a necessary topic for our counterpart to address.” Wu Manfang, director of Administration Department of Beijing Film Academy, said.

As Wu Manfang says, she expects Chinese film industry to make full use of date to plan in an scientific way, optimize resources and make effective innovation in system and mechanism, and then to realize the transformation of China from a big film market to a power. In the meanwhile, Chinese film enterprises are expected to conduct accurate marketing research so as to make correct decisions and present excellent films with both commercial merit and artistic quality.

Undoubtedly, nobody can deny the value of Big Data. However, the guest at the seminar uttered their strong opinions about making public and sharing of data. With a small profits of some 10 millions, those small-sized film and TV companies can hardly afford high-price Big Data, while the independent data processing capability owned by leading companies in the Chinese film industry is far beyond those milddle-and-small-sized counterparts. Owing to the competition between producers, presenters, theatre chain, data sharing is hard to realize at present.